How the Mighty Fall ?

Jim Collins, of How the Mighty Fall ?, shares on how to spot the subtle signs that your successful company is actually on course to sputte in the following interview:












What,how and why does your company exist ?
How do you prevent your company from going obsolete ?
Your thoughts ?

Are we in control of our own decisions? Seriously ?

According to research findings,we're not as rational as we think when we make decisions. So does it really affect our purchasing behaviour when trying out a new product or service ?

Dan Ariely, author of Predictably Irrational, shares with us why....



Are you in control of your own decisions when purchasing a new product or service ?
Your thoughts ?

Before you say "Get my Business on Twitter"

Before you start saying "Get my business on Twitter, I want to be where all the buzz is happening now, sounds so exciting" to your marketing team; technology team or agency, here's some quick to do list:

Identifying where your customers are REALLY
Accessing where and how your customers (prospects, existing,brand loyal, passionate evangelists) are engaging with your business or brand through digging into your business intelligent data (CRM, Web analytics, other internal data, external data, channel data) and mapping it out.

• Are they on Twitter ?
• How are they communicating about your business or brand with others ?
  

Think two way communication and not one way
If you thought of using Twitter as the way you blast promotions and deals you did with TV, forget it, it doesn't work this way in Twitter. Want to understand how a business communicate with its customers ? Need a live example ? Here's Zappos, take a look on how they are engaging and communicating with customers and non customers alike.

Track > Learn > Understand > Repeat
Identifying which messages and post are generating response through url link trackers like bit.ly or the recent Twitter Data Tracking tool found in Omniture.

• Calculating your url link CTR (Click Through rate) = individual post clicks / number of followers (in identifying which post / message generates higher or lower response)
  
• Measuring the desired response after which (i.e. site visit recency, depth of visit, visitor loyalty, blogpost comments,newsletter signup, software download, etc)
• Finding out how often your business is mentioned on Twitter;
• Who are the individuals mentioning most about your business or brand and who are their audience ?
  

Is your business on Twitter ?
How are you Listening and Learning about your business and customers ?
Let's carry on the conversation on Twitter

Lead Generation Guide

How do you implement and execute a successful lead generation marketing campaign ? And how do you quantify a successful B2B lead generation campaign ?

How ?
Mac McIntosh has created a Step by Step guide, on how you could create a successful B2B lead generation marketing campaign:

Step 1 - Set Goals
Determine your company’s goals for sales revenue in the coming year

Step 2 - How much new business do you need ?
Determine the percentage of your company’s revenue that needs to come from new business

Step 3 - How much revenue needs to come from marketing’s leads ?
Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads

Step 4 - Define “qualified sales lead”
Determine the definition of a “qualified sales lead” with which marketing, sales and corporate management agree

Step 5 - Calculate how many qualified sales leads will you need
Determine how many qualified sales leads are needed to meet your sales revenue goals

Step 6 - How many inquiries needed ?
Determine how many new inquiries or responses are needed to generate enough qualified sales leads to meet your goals

Step 7 - Determine the specific business problems you solve
Determine the specific business problems your products/services address and the problems your company is qualified to solve

Step 8 - What are your competitive advantages ?
Determine your company’s competitive advantages and how best to articulate them

Step 9 - Who are your best prospects ?
Target the best companies and contacts with your lead-generation efforts

Step 10 - How will you reach the best prospects ?
Determine how to reach the best companies and contacts

Does the economic downturn affect your lead generation efforts ?
Why ? And Why not ?

And how could you reach new prospects effectively and efficiently and turning them into customers ?

You decide.

Strategies and key learnings from Obama's presidential campaign

In the following video, Larry Grisolano, senior communications specialist for President Obama's election campaign, discuss the strategies and key learnings from one of last year's most successful marketing campaigns.


AMA Mplanet 2009 - Interview with Larry Grisolano from AMA Mplanet 2009 on Vimeo.

What key learnings could you take away from this video ?

Location...Location....Location

Where are you now ?
Where exactly are you now ?
Where are your friends now ?
Where do your friends hang out ?

Slide out your smart phone and let Google Latitude show you...

In this video,Stephen Baker talks about the latest location-tracking software, Sense Networks and Google Latitude, and how companies may target advertisements to users of these programs



How could you tapped into this channel for your business ?
Is is feasible ? Yes ? No ?
Your decide.

Are you on Twitter ?

Are you on Twitter ?
If so, how are you tapping onto this channel for communication ? Be it for business, personal or ?

In this video from TED, Twitter Co-founder Evan Williams, reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.



How are you tapping onto Twitter as a communication channel ?
Your thoughts ?
Are you on Twitter ?
Ping me on Twitter.